Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside

Within the span of a few hours

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Robert Sambourne

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Richard Ford and Jonathan Raban

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They come up with a brilliant plan but will Nathan

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involved toddler who remains calm and co-operative during this unsettled time

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But it was in the woods that Bobbi stumbled over the odd